Paid Advertising (PPC)
Stop wasting money on clicks that don't convert. Our PPC campaigns are laser-focused on your ideal customer. Whether it's Google Ads or Facebook, we manage your budget to maximize return on investment and keep your phone ringing.
The Appalachia Digital Difference
If you need leads right now, Paid Advertising (PPC) is the fastest and most reliable way to get them. Unlike SEO, which is an investment that takes time to build momentum and authority, Google Ads and Facebook Ads can start generating highly-qualified phone calls and form submissions within hours of launching a campaign. However, without expert management and a deep understanding of the platform, PPC can also be the fastest way to drain your marketing budget with very little to show for it.
We take a "no-waste, high-yield" approach to paid advertising. We don't just bid on vague, broad keywords and hope for the best. We meticulously target high-intent search terms—words that signal a customer is in the "buying" phase rather than just "researching" phase. For a blue-collar or service-based business, this means the difference between bidding on a broad term like "roofing" and a high-converting term like "emergency roof repair cost."
Our team of specialists handles the entire ecosystem of your campaign. This includes exhaustive keyword research, persuasive ad copywriting that highlights your unique selling points, and the creation of dedicated, high-conversion landing pages. We don't send ad traffic to your home page; we send it to a page designed specifically to turn that click into a lead. This improves your 'Quality Score,' which in turn lowers the amount you have to pay for each click.
Continuous optimization is the secret to a successful PPC campaign. We don't just "set it and forget it." We engage in daily oversight, adjusting bids in real-time to ensure you're appearing in the most profitable positions. We also implement a rigorous 'Negative Keyword' strategy to ensure your ads are never shown for irrelevant searches that would waste your budget. If an ad isn't performing according to our benchmarks, we kill it immediately. If it is performing, we analyze why and scale it to maximize your reach.
Transparency and accountability are our top priorities. You will always have full ownership and access to your ad accounts. Our monthly reports cut through the technical jargon to show you the only numbers that actually matter: How many leads did we generate, and what was the cost per lead? We focus on the ROI that actually keeps your trucks on the road and your business growing.
Turn on the tap for new business today with a precision-engineered PPC campaign that delivers exactly what you need: more customers.
Built for Blue-Collar Grit
We understand that your business isn't built in an office—it's built in the field, on the job site, and in the community. That's why our Paid Advertising (PPC) services aren't just about clicks; they're about calls, quotes, and contracts. We speak your language and we know what it takes to scale a service-based business in today's competitive landscape.
Our strategies are designed to filter out the window shoppers and connect you directly with the people who need your expertise right now. We handle the digital heavy lifting so you can focus on doing what you do best.
Our Proven Process
Research
Keyword and competitor research to find the most profitable opportunities.
Campaign Build
Structuring ads and landing pages for maximum quality score and lower costs.
Monitoring
Daily oversight to adjust bids and remove wasted spend.
Reporting
Clear, transparent reports showing exactly what you spent and what you gained.
Common Challenges & Our Solutions
Wasted Ad Spend
Poorly targeted ads eat through budgets fast. We use precision targeting to minimize waste.
Low Landing Page Conversions
Getting the click is only half the battle. We build pages that turn those clicks into calls.
Lack of Clear Reporting
If you don't know your ROI, you're just guessing. We provide clear, data-driven reports every month.
Key Advantages
Immediate Leads
Precise Audience Targeting
Measurable ROI
Budget Management
Frequently Asked Questions
What is my minimum ad spend?
We generally recommend a minimum ad budget of $1,000 per month to gather enough data for effective optimization, though this varies significantly by industry and local competition.
Is PPC better than SEO?
They aren't competitors; they're partners. PPC gives you immediate results and helps you test which keywords convert before you invest in them for SEO. SEO builds long-term equity and lowers your average cost per lead over time.
How do you track the leads?
We implement full conversion tracking, including call tracking and form tracking, so we can attribute every single lead back to the specific ad and keyword that generated it.
Ready to Take the Next Step?
Don't leave your growth to chance. Let's build a strategy that works as hard as you do.
Serving Businesses Across Appalachia
Find local Paid Advertising (PPC) services in your area. We serve clients throughout Virginia.